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UPLIFTT | November 19, 2017

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Why Latino Networks and Publications Are Tanking

Why Latino Networks and Publications Are Tanking
César Vargas

To network executives: See the error in your ways. There are many and they’re costing you millions.

Example A:

Executives of the Atlanta-based cable network made it clear why it closed: “CNN Latino was not able to fulfill our business expectations,” according to a statement. Translation: CNN Latino was not getting the ratings that would impel advertisers to invest in the programming.

And B:

Over at NBC, a spokesman said in a statement that the closure: “will allow its content to reach a much larger audience and it will further enhance NBC News’s commitment and ability to cover news and issues that matter to the Latino community.”

These are excerpts from a great piece by Hispanic Online Marketing. Every time I read these things, I cringe. These network executives are really talking to the wrong people and giving little access to anybody else. Of course the ratings are going to tank.

Continue reading: The Huffington Post Latino Voices 

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